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Video chat is like instant messaging because it allows instant communication between two or more people. However, video chat offers some significant advantages over instant messaging. First of all, both or all participants in a conversation can see and hear each other. If they all have web cams they can have a conversation without needing to touch a keyboard. This makes video chat like talking to someone in the same room. This can be important for both business and personal relationships. In a video chat room, everyone can see each other. There is no need to wonder if people are hiding their true appearance. Many web sites allow video chat free up to a certain level of membership, though in many cases there will be charges for service enhancements.